Founder Michaël Azoulay talks American Vintage and its conquest of the US
It has been quite a journey for the brand from front to kerb parking sign Marseille, France, inspired by the American lifestyle. Founded by Michaël Azoulay in 2005, American Vintage now employs 850 people worldwide, both directly and indirectly, and has "a turnover of 140 million euros, 130 brand shops and 1,500 retailers worldwide". Having emerged "stronger" from the Covid crisis and ready to face today's uncertainty and inflation, the brand with its beautiful basics infused with a casual and relaxed style, already very well established in Europe, has now entered the United States. Michael Azoulay tells FashionUnited about this new adventure and his new projects. FashionUnited: American Vintage is very well established in Europe. You recently decided to enter the export market, via the United States. A bold move,…